Personal-Branding-Photography-1.jpg
 

HEIDI HAPANOWICZ PRESENTS

PLAN YOUR PERSONAL BRANDING SHOOT

A proven step-by-step system to help even the most camera shy entrepreneur plan the photoshoot of her dreams.  
 

You know showing up online as a powerful, confident boss is key to growing your business, attracting your dream clients, and bringing your vision-board fantasies to life.

But your current visibility status? Basically non-existent.

You want polished, professional photos that give your brand a premium high-end vibe, make you look magazine-ready (regardless of your age), and get you excited to show up in someone’s Instagram feed.

You want glamorous shots that look like they were taken in Europe or some exotic locale, but were really set up in your very own city (shh… I won’t tell).

And most of all you want the process of getting your photos taken to feel comfortable, fun, and totally worth your money.

personal-branding-photo.jpg

 

Having photographed hundreds of women entrepreneurs, I’ve heard time and again how daunting it can feel to plan and pull off a successful shoot…

  • You have no idea what to wear or what will look good on you in a photo. You work from home so dressing up means putting on yoga pants instead of pajama bottoms.
     
  • Your current photos are old and outdated and the only one you look good in is from your sister’s wedding 3 years ago… which you may have had to crop your ex out of.
     
  • You’re naturally introverted and avoid cameras and in-person interaction as much as possible.
     
  • You envy all those other online business women with fancy photos in front of the Eiffel Tower, and wish you could have some as equally glam - without having to actually fly to Paris.
     
  • Or even worse. You've invested your hard-earned dollars in a shoot before and wound up disappointed.

I get it. It seems overwhelming. Unattainable even.

But the good news is...

Being photogenic and looking poised and polished is a SKILL that you have the ability to master - just like all those other successful women you see smiling in your newsfeed.

Jennifer-Dietrich-1.jpg

All it takes is knowledge about what looks good on camera—and what doesn’t.

Plan Your Personal Branding Shoot

The proven step-by-step system designed to help even the most camera-shy entrepreneur plan the photoshoot of her dreams

This 4-week, online course will teach you exactly how to look amazing, radiate confidence, and always get the BEST shot - even if you’re terrified of cameras and “being visible” makes you want to hide out and never again leave your home office.

(or pay in $499 in full and save $56

praise from students

Paula-Brett-Artist.png
As an artist and teacher of art, I really love how Heidi broke down the different parts of an image so that her students could learn to appreciate what goes into creating a photo. She teaches the importance of basic design as well as finer points of visual psychology that clarify how to manage your own photo shoot. Take this course and you will never be disappointed with your photos again!
— Paula M. Brett, Artist
An understanding of the needs of a photo shoot, how to prepare, how to get the best out of it. Confidence is a huge issue when being photographed and we can often be filled with self doubt. This really focuses on the issues around this such as -what to wear, hair, make-up and what to expect on the day. Putting all this together means you can make the whole experience more positive and able to get the photos you want for your business.
— Andrea Morgan, Founder of Citrus Content, UK
Andrea-Morgan-Testimonial.png
lindsay-marino-medium.png
This course should be a requirement for every entrepreneur! Heidi covers everything from tips on what clothes to wear for your body type to the psychology behind your photos. Her tips and expertise are so valuable and this course is packed with information. She didn’t miss a topic. You must take this course, before your next shoot!
— Lindsay Marino, Intuitive Medium
Ash-Ambirge-18 (1).jpg
 

 "I am convinced that Heidi was put on the planet to help women look and feel as strong and powerful as they are."

ASH AMBIRGE, THE MIDDLE FINGER PROJECT

London-Personal-Branding.jpg

In less than 30 days you'll learn....

✔︎ How to get clarity on your brand, style, and message so you can plan a photoshoot that fits your personality and the way you want to show up online.

✔︎ Why being "photogenic" isn't something we're born with - it's a SKILL that anyone can learn. Yes, even YOU!

✔︎Tips to choose the most flattering clothes to wear in front of any camera - plus what NOT to wear - so you’re sure to look smokin’, no matter your body type.

✔︎Secrets to planning a luxury shoot - designer clothes and locations included - without the high-end price tag.

✔︎A fool-proof way to choose the right photographer and how to communicate your needs to him or her (even if they’re not experienced with personal branding).

✔︎My proven method for understanding the exact photos you'll need to get your website game on point.

✔︎But most importantly, how to look SO good in front of a camera you'll want to HOG it instead of hide from it at any event you attend!

Yesi-Mendez-10.jpg

 

 

Plan-Your-Brand-Shoot-3.jpg

module one

 

OBTAIN BRAND CLARITY

"I can see clearly now..." How to get SO clear on your brand, every decision that follows comes easily.

CURATE YOUR PERSONALITY & STYLE

What's your unique personality & style? Stand out in the online crowd....while being authentically you! 

ATTRACT YOUR DREAM CLIENT

Learn how your photos can grab the attention of your dream clients so they are banging down the door to work with you. 

PULL IT ALL TOGETHER. 

We'll create a brand/biz vision board so we can start turning your dreams into reality.

Jamey-Jones-20.jpg

module two

 

PLAN YOUR DREAM SHOOT

LOCATION, LOCATION, LOCATION

How to choose amazing locations for your shoot - without ever having to pull out your passport.

PROPS

Think of them as your photoshoot "accessories" - never be seen with the wrong ones again.  

WARDROBE STYLING

Designer style on an entrepreneur's budget. Because you'd rather spend your hard-earned money on something you can be seen in more than once.

HAIR & MAKEUP TIPS

Hair and Makeup like the stars...even if you can't remember the last time you brushed your hair

Elizabeth-Lee-11.JPG

module three

YOUR SUPERPOWER: CONFIDENCE

WHY ARE WE SO AFRAID OF THE CAMERA?

How to convince that nagging little voice in your head that you've got this and take back control.

POSING & BODY LANGUAGE

Strike a pose!  Tips for looking red carpet ready.

BODY LANGUAGE

Are you scaring people off?  What does your body language say to potential clients?

CAMERA CONFIDENCE

Have everyone saying "Maybe she's born with it?" even if you're a camera shy introvert.

 

Plan-Your-Brand-1.jpg

module four

HOW TO CREATE A SHOT LIST

Figure out exactly what photos you need for your website so you don't leave your shoot disappointed.

MY TOP 5......PHOTOS THAT IS! 
The top places to put photos on your site that have been PROVEN to increase conversion rates. 

HOW TO CHOOSE YOUR PHOTOGRAPHER

How to find a photographer you can TRUST! 

THE AFTER PARTY

Apres-shoot. Your shoot was a success, so what's next? It's like a photoshoot after party. When you don't want the fun to end. 

redefining brand photography

I created Plan Your Personal Branding Shoot to give you the tools to not only get gorgeous photos for your brand, but also to transform how you see yourself… and how the world sees YOU.

This is more than just another “how to look good course”.  

I'll help you get an inner and outer transformation that renews your confidence, in both yourself and your business, so you’ll feel unstoppable whenever you see your photographs splashed across a webpage.

Whether you’re having a professional photoshoot, getting an impromptu picture taken at a networking event or you're ready to start creating webinars and videos for your business, you won't have to wing it.  

I can teach you tips and tricks that will leave you SO confident you'll be hogging the camera, instead of hiding from it.

If the idea of planning a shoot or hosting webinars for your clients is putting you in an endless cycle of fear then procrastination than this course is for you.  


You’ll finally have an understanding of what works…and what doesn’t work on camera. 

No more wasting money on photos and then ending up disappointed.  

No more lost opportunities because you turned down speaking events you were too shy to attend.

And no more hiding behind your laptop while clients that need your services choose to work with someone else simply because they were more visible.

Four weeks from now you could be confidently engaging with new clients, growing your business, and watching your bank balance rise.

Are you in?

Heidi-Hapanowicz-Photographer.jpg
_O2B4189.JPG

Plus: Join today & grab these
extra goodies!

✔︎Downloadable PDFs Worksheets you can take with you on the go to help with planning

✔︎ Pre-shoot Checklist To help keep you organized and on track.

✔︎Style Guide - What to wear to your shoot, what clothes are most flattering to your body type and what NEVER to wear.

✔︎Communication skills - how to explain exactly what you want to your photographer. 

✔︎Shot List Ideas - Checklist of photos every entrepreneur should have on their site.

✔︎ JUST ADDED!  Photo Ideas for nutritionists/ foodies, coaches, content-writers, spiritual entrepreneurs (psychic mediums, astrologers, etc.), digital nomads, and more!

Plus, feedback and guidance along the way -  (virtual) hand-holding included.

student spotlight


Craving's Boss.jpg
"Before Heidi & I met I was unsure about putting my face on my website, much less on a book cover! She has {helped me} erase all of my fears and doubts. I'm now PROUDLY putting my face and image in front of my brand & have been featured in countless articles and t.v. shows and have just launched my own YouTube Cooking Channel! 
Natalia Levey, Founder of Healthy Intent & Author of Cravings Boss
Cindy-Ball.jpg
“Heidi’s course really helped me style my shoot in a way that will make my brand and business stand out online! She got me thinking about everything - props, clothing, accessories, posing - all of it! My shoot went off without a hitch AND I love my photos. 
— Cindy Ball, Founder of www.shesgotbizballs.com
Mary-Fernandez-24.JPG
Heidi’s course made me look at my photoshoot in a whole new way. Her ideas inspired me to create a coherent vision for my shoot that is the best version of me, and exactly what my clients need to see to have the utmost confidence in my abilities. I never would have put the pieces together if it hadn’t been for this course. Heidi is turning me into a star!

Mary Fernandez, Visibility Specialist - San Diego, California
_O2B2757.jpg

start planning your
dream photoshoot today

get lifetime access for $499 or 3 monthly payments of $185

 
 
b4dR2GDxRd68NeAYU1Wd_clothing.jpg

your plan your personal branding shoot course includes:

 

4 Modules to Create Your Dream Shoot

Module One - Your Brand & Audience

Module Two - Creating Your Dream Shoot

Module Three - Your Superpower: Confidence

Module Four - Your Website

You also get:

✔︎ Lifetime access to all course material

✔︎ Pre-shoot checklist

✔︎Style Guide

✔︎Posing Tips

✔︎Immediate Access to Lessons

✔︎ Private Facebook Group

If you're a pro-photographer keep scrolling down! I have a special business track JUST for you!

Carolyn-Herfurth-08a.jpg
 

 

 

 

 

frequently asked questions

  • WHEN DO I GET ACCESS?
    You'll get immediate access to the lessons! You'll also have lifetime access to all of the course materials & an incredibly supportive Facebook group.  A place you can refer back to for tips and ideas before your next webinar or big event!  
     
  • WHAT IS YOUR REFUND POLICY?
    You'll have thirty (30) days to request a refund. But we ask that you provide proof that you've done the homework. 
     
  • HOW MANY HOURS A WEEK WILL THIS TAKE?
    It takes about 2-3 hours per week to really dive into the material. We'll have optional office hours.  Those in the photographer track will have extra office hours.  You'll also have Lifetime Access to all of the course material so if you don't make your way through the material right away it will always be available for review!  
     
  • WHAT IF I'VE ALREADY HAD A PHOTOSHOOT? 
    First, congratulations!  If you're an online business owner it's imperative you learn to speak a new language..the language of photos & video marketing. This course will teach you what to do with the photos you already have, how to plan for future shoots and how to get an overall plan for using visual content for your site.  The material in this course will continue to help you throughout your online business journey.
     
  • I'M ABSOLUTELY PETRIFIED OF BEING SEEN......IS THIS FOR ME?
    I get it. But, being seen online = making money in your business. There is no safer place to push through these fears than in a group of likeminded students. You are absolutely not required to "speak in class" or post any photos....so if you want to quietly & learn from the sidelines no problem at all! 
  • IS THIS COURSE FOR WOMEN ONLY?
    Absolutely not! Although the majority of the students are women we have a few fabulous and fearless men in our group too. With the exception of some of the makeup and fashion tips, all of the other lessons are gender neutral. If you're a pro photographer ALL of the information will be helpful for you! 
  • I'M A PHOTOGRAPHER, IS THIS APPROPRIATE FOR ME? 
    Yes! There will be lots of tips that will help you for both your own business, as well as when working with clients. I also have a Photographer's Track for photographers who want to learn how to grow a business working with entrepreneurs. It's an incredible, fast growing niche that you will LOVE! Scroll down to learn more about the pro-photographers track!
     
  • DO YOU HAVE AN OPTION TO PAY WITH PAYPAL?
    Absolutely. You'll get a choice of Paypal or Credit Card at checkout.

Are you a photographer who wants to start working with online business owners and entrepreneurs?  

Due to the overwhelming request from photographers to learn more about the Personal Branding niche, 
I've created a special track just for you.   With the Photographer's Track you'll get the REGULAR PROGRAM.....
plus MY PRO PHOTOGRAPHER BUSINESS COURSE that covers everything listed below! 

 
Natalie-Diasti-09.JPG
 

pro photographer's business track

PHOTOGRAPHER'S BUSINESS TRACK
999.00

You get EVERYTHING in the main course:

4 Modules to create your dream shoot

The private Facebook group, style guide, checklist and all of the bonuses!

PLUS extra lessons on:

Website & Copy - the exact language you need to use to attract your dream clients.

SEO/Social Media - simple tips to use SEO & social media to your advantage.

Systems & Tools - my complete system from client onboarding to how I deliver images.  

Package & Pricing - how to create packages for branding clients.

How to Find Clients - and get them to find you.

You'll start with the main Branding Course where you'll learn to plan a shoot for potential clients.  Then, you'll move on to the Business Portion of the course where we'll cover marketing, systems, packages and more....

or 3 monthly payments of $350

praise from pro-photographers

 
Anita-Watkins-Photographer.png
Heidi is a genius when it comes to helping people with their personal branding. Her eye, insight and sheer volume of tips and strategies to get the job done is truly astonishing. I kept finding myself being surprised at the amount of stuff I didn't even know I didn't know. It was like coming around a corner to have a whole new world open up in front of me. Her passion, integrity and enthusiasm are downright infectious. Don't even hesitate to learn from the best in the business. - Anita Watkins, Photographer, London, Ontario
 
Mascka-Photographer-Praise.png
Heidi’s course was incredibly inspiring for me. It has opened up new possibilities for me and gave me a completely new look at my photography business.
-Mascha Powalka, Photographer, Germany

still have more questions?

 
Jamey-Jones-09.JPG
 

heidi@heidihapanowicz.com
www.heidihapanowicz.com

black-branding-banner.jpg
 

"Your photos are the first thing people will see when they land on your website, and savvy business babe that you are, you know how much first impressions count."

 

more praise from students

Dr.BridgetCooper-(1).png
She has an unbelievable ability to share tips, techniques and strategies about the photography business, what’s behind a really good photograph, how you can communicate your message in photos, all things I’ve never noticed in getting photos taken.....that would have made such a difference in communicating a better brand position.
— Dr. Bridget Cooper
Bev-Roberts-Testimonial.png
Be sure to clear your diary for Office Hours, it’s like having coffee with your best friends. I am going to have withdrawal symptoms! Be prepared for a journey of self-reflection with Heidi who has abundant wisdom, talent and warmth. Before the course I hated having my photograph taken. I felt so self-conscious about my body and it really showed. While I’m not lining up to be a model, yet I have a quiet confidence about branding photography that is translating to other areas of my life. I can love and honour my beautiful curves, they are part of me and my journey!
— Bev Roberts, Living Fabulously in Australia.
Katy-Saer-Testimonial.png
This course blew my mind....it covers things I would never have thought of to get ready for my photoshoot ..it will open your eyes to things your photographer should know as well so you can be on the same page!
— Katy Saer, Kundalini Yoga Instructor and Coach
Vicky-Cook-Testimonial.png
You not only learn to get specific on your target client, but you learn tips for finding the best locations for your shoot, props to use to spice up your images, hair & makeup tips, posing, clothes to wear, and more. I’d never thought about it in such detail.....but now I can’t WAIT to hire a photographer & turn all of my ideas into reality! I have so much more confidence in being able to communicate my vision to a photographer
— Vicky Cook, Heart & Moxie Coaching
I am loving this course! I never dreamed it would be THIS in-depth Thank you so much! Can’t wait for my upcoming shoot! 💕
— Dedrie Marie, Texas
pink-branding-banner-2.jpg

"I thought people were either born photogenic or they weren't, I was so wrong! Thank God, there's hope for me!"- Liz Green

Jen Dietrich.png
One of the best investments I’ve made
—  Jennifer Dietrich, Business Strategist
I have more confidence than I thought....it was buried under fears and misunderstandings
about how a photo shoot worked.
— Tara Daylami, Relationship Coach
I’ve never been totally comfortable in front of the camera. In fact, I would actually become anxious whenever being asked to be in a photo! I am more confident in front of the camera and feel like I have such a better plan for my business. I know who I am talking to now and have so much more clarity.
— Lynn Mee, Fitness Coach
When I started the course I dreaded photo shoots and would pull everything together a day or
a few hours before the shoot..now I have a plan
— Sarah Mastriani-Levi