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frequently asked questions

  • WHEN DO I GET ACCESS?
    You'll get immediate access to the lessons! You'll also have lifetime access to all of the course materials & an incredibly supportive Facebook group. A place you can refer back to for tips and ideas before your next webinar or big event!

  • DO I NEED TO HAVE A PERSONAL BRANDING PORTFOLIO BEFORE I GET STARTED?
    Absolutely not. As a matter of fact, it’s probably better to wait until you take the course to be sure that you are creating the right kind of images that people will want to buy!

  • HOW MANY HOURS A WEEK WILL THIS TAKE?
    It takes about 2-3 hours per week to really dive into the material. We'll have optional office hours which I rotate throughout the year. You'll also have Lifetime Access to all of the course material. I don’t expect you to make your way thru all of the material right away so it will remain available for you to access.

    This can’t be stressed enough! This course is NOT meant to be consumed all at once. It’s an entire library of business building lessons which build on top of each other and you can refer back to as your business grows.

  • HOW SOON AFTER I TAKE THE COURSE CAN I START BOOKING CLIENTS?
    You could easily binge-watch the first part of the course and be ready to shoot brand clients that same week. However, how soon you are able to book clients really depends on you, your current network and how much time you are willing to put into growing/expanding your business. If you have an established photography business and are known in your area (for weddings, families, etc.) it will certainly be easier for you to make the transition than someone who just picked up a camera and has no network)

    Here’s what I CAN tell you. If you are serious about growing your brand photography business having a proven system + supportive community WILL fast-track you there. Thinking about it, waiting for the right time, the right logo, (all just another form of procrastination) will not.

  • IS THERE A FACEBOOK GROUP?

    Absolutely - there will be a private FB group only for students of the course.   I do not have a public FB group at this time as I like to focus my attention on paid students.

  • I’D LOVE TO BE A BRAND PHOTOGRAPHER, BUT NO ONE IN MY AREA HAS EVEN HEARD OF IT!

    This is one of my favorite topics! It’s precisely because there are so few other brand photographers in your area that it’s the prime time to start leading the way! Inside the course I’ll teach you how to get the word out and book brand clients - even if they didn’t previously know what branding shoots were. I have students from all over the world and many of them felt the same way when they first started!

  • ARE YOU ACTIVE IN THE FB GROUP?

    Yes! This is NOT a DIY course - I'm right alongside you in the FB group answering your questions.

  • IS THIS COURSE FOR NEW OR EXPERIENCED PHOTOGRAPHERS?

    Most of the photographers in my courses are working photographers who are looking to move away from weddings and families and focus on brand photography! There are a few students who are brand new to photography but the course content is structured for both new and experienced photographers

  • ABSOLUTELY PETRIFIED OF BEING SEEN......IS THIS FOR ME?
    I get it. But, being seen online = making money in your business. There is no safer place to push through these fears than in a group of likeminded students. You are absolutely not required to "speak in class" or post any photos....so if you want to quietly & learn from the sidelines no problem at all!

  • WHAT KIND OF EQUIPMENT DO I NEED FOR THE COURSE?
    Besides access to the internet so you can join the Facebook group and access the course platform you don’t need anything - except, of course, the desire to grow your business!

    My course does NOT focus on the technical aspects of shooting, so what you use to photograph clients or build your portfolio does not matter. I’ll give you tips on planning your shoots as well as ALL of the behind the scenes business stuff you’ll need to be profitable. 99 percent of the time I work with my Canon, 2 lenses and whatever natural light is available. I truly believe that you can have a basic starter camera with a kit lens and still make money. As your business becomes profitable you can upgrade your lenses and camera when you’re ready.

  • WHO IS THIS COURSE NOT FOR?
    This course is not for someone looking how to use a camera - I don’t teach camera use, lighting or photoshop. It’s also probably not for you if you’re not ready to dive in and do the work to grow your business. I can give you the tools and strategies that I KNOW work but it will take time, effort and the willingness to step outside of your comfort zone to get it done.

  • HOW DO I KNOW WHICH COURSE TO TAKE?

    Easy. If you’re a pro-photographer, you’ll want to take the Business of Brand Photography course. This course INCLUDES the entire “Plan Your Personal Brand Shoot” course as part of the curriculum.

    If you are NOT a photographer and simply want tips on how to plan a brand photoshoot then Plan Your Personal Brand Shoot is all you’ll need.

  • DO YOU OFFER ONE-ON-ONE COACHING OR MENTORING?

    Yes! If you prefer to have more one-on-one coaching and dedicated time my mentoring program would be perfect for you. Please reach out to me at heidi@heidihapanowicz.com and we can discuss your options.

  • DO YOU HAVE AN OPTION TO PAY WITH PAYPAL?
    Absolutely. You'll get a choice of Paypal or Credit Card at checkout. I also offer payment plans.