We all know that influencers and big brands need photographs, But there are other personal brand photography potential clients you may not be thinking about! These clients will be the bread and butter of your day to day business.
1. The 55+ consultant
These men/women have worked in corporate jobs for years and are now doing consulting work. Many of these clients know that the people hiring them are young + hip and expect them to have a great online presence.
In the past, the clients in this market didn’t have a need for an online presence as they worked for companies who had departments that handled that sort of thing.
The most they ever needed was a decent headshot for LinkedIn. But times have changed and these talented business owners are ready to invest in full-on personal brand photo shoots because they recognize the ROI (return on their investment).
2. Professional Speakers
Professional speakers need GREAT images to submit with their speaker bios. And, they need something FABULOUS that helps set them apart from other potential applicants.
They need at least 1 headshot, a killer lifestyle type photo that shows their personality and something showing them actually speaking in front of a group.
Realtors are one of my top clients in my local market. Think beyond the typical headshot and get photos of them that they can use on social media - visiting some of the local hotspots in their area. Remember they are selling a store to potential clients about the lifestyle that they would lead in that neighborhood. They will come back to shoot several times a year and can be a consistent source of revenue for you once they see how well their social media images works
4. Product Based Businesses
We don’t traditionally think of product based businesses as needing personal branding photos but people want to know the story about the creation of the product - they love to buy from small
Incorporate the story of their biz. Did they start making candles at home with the kids dipping the wax?