Give them a little side eye..

Why do I post so many photos of my clients looking to the side? 

You’ll notice that I post a lot of pics of my clients looking off to the side.  There’s a reason for this!

  1. Our brains naturally want to follow the line of their eyes to complete a story.

  2. A person is more likely to click on a call to action if the photo subject is LOOKING at it instead of straight ahead.

This certainly isn’t something I invented. Advertisers have been doing it for years. But these are the little tricks that brand photographers NEED to know in order to properly create images that your clients can use on their websites.

When creating your images be sure to leave some room for “negative space” so that your client or her web designer can insert text.

Remember,  It’s important to have a both kinds of images on your site.  For instance on your about page, it’s preferable to have a friendly welcoming pictures with great eye contact that makes people want to reach out and connect with you.

But for a website opt-in, a facebook ad or any sort of call-to-action a little side eye is definitely the way to go!

Want more tips to help make you a better brand photographer? Then check out my course The Business of Brand Photography.

Heidi Hapanowicz

Heidi Hapanowicz is a personal branding photographer and visual marketing expert for online entrepreneurs.