praise from pro-photographers


Heidi is a genius when it comes to helping people with their personal branding. Her eye, insight and sheer volume of tips and strategies to get the job done is truly astonishing. I kept finding myself being surprised at the amount of stuff I didn't even know I didn't know. It was like coming around a corner to have a whole new world open up in front of me. Her passion, integrity and enthusiasm are downright infectious. Don't even hesitate to learn from the best in the business. - Anita Watkins, Photographer, London, Ontario


Heidi’s course was incredibly inspiring for me. It has opened up new possibilities for me and gave me a completely new look at my photography business.

-Mascha Powalka, Photographer, Germany


I now have a community (of other photographers who are transitioning into personal branding photography as well) to ask any questions. I could ask Heidi if I was unsure of a new topic that came up, her expertise and reassurance gave me a sense of stability. Since I started to talk about myself as a personal branding photographer, not only my clients but I also take myself more seriously!

- Iza Hegedüs, Photographer, Vienna, Austria - www.izahegedus.com


Heidi’s course helped me see a different perspective on brand sessions and how I can integrate them into my business. Also helped me gain confidence in planning, pricing and marketing my sessions. My favorite part of the course was all of the guest experts she had and the generous amount of time she gave to answering all of our questions.

- Shayna Hardy, Photographer, Baltimore, Maryland - www.shaynahardy.com

It was a serious epiphany for me - to learn that my website should not just be somewhere potential clients go to see my work, but that my website should be a sales tool. And about how linking everything from social media to google to my blog to my newsletter should all funnel back to and through the website. I learned more about seo and the importance of tags and how to use key words that people are actually searching for.

In short, Heidi taught me how to be found online by my ideal clients. And that is gold. A firm believer in an abundance mindset, Heidi is a fountain of information which she shared freely. And she’s so giving, in fact, that she spent some extra one-on-one time with me just to go through my website and help me add in an email opt-in.

I am in such gratitude for the attention and knowledge that she gave us. We also had a portfolio shooting day with several real clients, with hair and makeup, wardrobe, and beautiful locations. This was amazing!! A real up level for my branding portfolio.

I highly recommend Heidi’s workshops. And I really did learn so much that I took my bra off!!! Which is something I actually did and said at the workshop. Thank you, Heidi!!!
— Carrie Roseman, Photographer - Mystic, CT

If you’ve been thinking about taking Heidi’s course JUST DO IT. She’ll give you so much actionable content your brain will explode!

-Tracey Moore - Photographer - Billings, Montana


For photographers out there on the fence about this Heidi Hapanowicz is an amazing teacher/coach. Her strategy session was FULL of useful tasks and not just full of fluff. I HIGHLY recommend her! When someone of her skill and expertise opens her time up for strategy session it would be silly not to take it! Heidi, a lot of people are promoting regurgitated strategies, you customized our session. I appreciate that! 

- Ajani Truth, Photographer


Heidi’s course has gotten me to move forward and get things done! Heidi is an industry Pro so all the information and insights are invaluable. I booked clients that I never would have been able to before this course. It has helped me way beyond just photography, but personally as well. I feel significantly more confident as a photographer and business owner!

— Carolina Bautista - Photographer - Miami, Florida


“Shout out to the most amazing Heidi Hapanowicz who is the most validating person! If you are a photographer struggling with business or just wanting clarity on your plan, she is your woman. She offers a “pick your brain session” something everyone should be doing! Thank you so much for our session! I’ve been having a waterfall of ideas since Monday

— Cat Vibert - Photographer - Denver, Colorado


“I’d been following Heidi’s work for a few years before I decided to work one on one to take my business to the next level….she personalized marketing and strategy in a way that made sense to me.”

Monique Floyd, Photographer NC


“Heidi is incredible! I launched my FIRST online product and made over $30,000! To say I was in shock is an understatement! If Heidi tells you to do something, trust her! Don’t make excuses (like I did for too long!) Just listen and take action. She knows her stuff. And I have all of the dollars in the bank to prove it! ”

- Jackie Riley - Makeup Artist & Lifestyle Blogger


Heidi holds nothing back and generously shares her extensive knowledge of every aspect of personal branding photography. Tons of useable content and advice, incredible expert guest speakers, and loads of live instruction gave me everything I hoped for and more. If you're looking to kick-start your PBP business, this is the place to start.

-Cliff Daigle - Photographer - London, Ontario

Heidi is so much fun to work with AND a true INFP who loves making her clients shine!”
— Katya Varbanova, Founder of 20k Nation


I would recommend this course to anyone thinking of going into Personal Branding Photography. There is information from beginning lever to advanced. The support from Heidi comes with experience and such a genuine kindness. The people in the group have been a great bonus. The guest speakers were the cherry on the top. Everyone had such good advice on their topics. I have found this has given me the confidence I needed to start off my new venture. I cannot thank Heidi enough for this amazing course.
— Candice Wasserfall-Somerville - Photographer, Germany