The Business of Brand Photography
An online course for photographers who want to start a Personal Brand Photography Business
only $999 or 3 payments of $350
Hey! Burned out wedding and family portrait photographers! I’m talking to you….
I get it.
You’re tired of shooting every weekend, wrangling group shots, and endlessly trying to get the page boys to keep their fingers out of their noses.
You’re over dealing with couples that try and knock down your prices, then take months to select their final images and pay the remainder of your fee.
And you’re done with parents who begrudging invest in your services, only to continuously mention how expensive family shoots are, especially when you can get such a-m-a-z-i-n-g shots with a smartphone these days.
When it comes to professional photography, you and I both know that capturing stunning images is often the easiest part.
But dealing with people who don’t value your skills and experience is a sure fire recipe for burnout.
But what if there was a new and different way to work as a professional photographer?
A way that allowed you to work one-on-one with interesting people and charge a premium at the same time?
Good news! There is!
With images playing a more prominent role in social media marketing than ever before, online business owners, bloggers, YouTubers, content creators, and Instagram influencers know and understand the importance of high quality images that “stop the scroll” and inspire engagement from their followers.
Not only that, they’re willing to pay good money for stunning images that they don’t have the time, skills, or patience to capture themselves.
You see, these men and women are busy, and they know they only have a finite amount of time to deliver their main job, so they understand the importance of hiring professionals and staying in their own lanes.
But it’s not just influencers that need images. Twenty years ago, the majority of people worked for corporations, and those companies paid advertising agencies to run their marketing campaigns, and commercial photographers to take, what we now call, traditional headshots.
But according to a recent survey, there are approx. 50 million freelancers in the USA today, and that number is just going up.
Everyday more and more people are faced with the challenge of building a personal brand and establishing an online presence. Only, freelancers and independent business owners no longer want boring, formal headshots taken against a mottled blue-green screen.
They want the first images that people see of them on their website and social media profiles to simultaneously show their personality, convey their relevance, and non-verbally communicate what they’d be like to work with.
You see, to this new segment of the photography market, getting updated pictures isn’t just a boring chore or an item to be checked off a to do list -- every personal branding image is a marketing asset that stands to generate a significant ROI.
The only challenge?
Right now, there aren’t nearly enough personal branding photographers to keep up with demand.
Every day I receive emails from freelancers all over the world asking me to recommend a personal branding photographer in their local area. In the majority circumstances, I can’t, because nine times out of ten, there’s nobody of note offering personal branding in a 500 mile radius.
And this is something I’m ready to change…..
Monique Floyd, Photographer NC
I didn’t grow up thinking “I want to be brand photographer one day…”
I wanted to be (in no particular order) an architect, a stockbroker, a real-estate agent, Mrs. Richie Sambora, and a truck-driving hairdresser traveling around the country helping people look beautiful - interestingly, this one may be the closest to my current occupation.
I started my photography journey shooting boudoir. In an effort to grow my own business, I dug deeper and deeper into the online marketing world and quickly became obsessed.
Over a period of about 3 years I took close to 100 online classes (you read that right) on everything from web-design to branding to Facebook ads (with an occasional "How to Read Your Own Astrology Chart" thrown in for good measure).
My new friends kept asking me to shoot photos for their website and social media - so in 2014 I started shooting brand photography and I’ve never looked back. At the time there were very few photographers shooting branding and there was no one teaching HOW to do it.
So, I had to learn myself, one mistake at a time.
I regularly shoot clients in dream locations like Greece, London, New York & Miami. One of the most common questions I get is HOW do I do this? I’m going to show you EXACTLY how inside of my course.
I created the Business of Brand Photography to give you the tools you need to grow your brand photography business using the EXACT system I use in my own business. Trial and error from the ground up.
Since 2014, I’ve worked with hundreds of clients and students on almost every continent, I KNOW what they want - and it’s not what most photographers are giving them.
I regularly shoot clients in dream locations like Greece, London, New York & Miami.
One of the most common questions I get is HOW did I do this? How do I book clients all over the world? Or have them fly to see ME in my hometown?
I’m going to show you how in my Business of Brand Photography course.
And no more hiding behind your laptop while clients that need your services choose to work with someone else simply because they were more visible.
Four weeks from now you could be confidently engaging with new clients, growing your business, and watching your bank balance rise.
Are you in?
- Carolina Luna, Photographer, New York
8 Modules to Grow Your Business
Creating a Website that Sells
Pricing & Packaging
Social Media • Marketing and Sales
Client On-boarding • Communication & Experience
4 Modules to Create & Plan Shoots
Images that Make Sense for your Brand & Audience
Plan Dream Shoots for Your Clients - Locations, Sets & Props
From Camera Fears to Camera Confidence
Creating Images that Sell on a Website
You also get:
✔︎ Lifetime access to all course material
✔︎ Pre-shoot checklist
✔︎Posing & Set Ideas
✔︎Immediate Access to Lessons
✔︎ Private Facebook Group for Pro Photographers
What you’ll learn….
✔︎ What exactly IS brand photography, how is it’s different than portrait photography and how you can create images your clients love
✔︎The biggest mistakes (and worst advice) I see pro photographers sharing on the internet
✔︎ The difference between business portraiture and personal brand photography
✔︎Secrets to planning luxury shoots for your clients - designer clothes and locations included - without the high-end price tag.
✔︎My proven method for understanding the exact photos clients need for their website.
✔︎ The #1 reason most clients are unhappy with their photographers.
✔︎ Exactly what brand clients are looking for and why they'll book you over other photographers!
✔︎ How to build a list of potential clients (even if you're starting at zero!)
✔︎ The hottest (and untapped) markets. It’s about more than finding influencers.
✔︎ Client on-boarding & Communication (so you're not constantly re-inventing the wheel!)
✔︎ How I sell high end packages with NO IN PERSON SALES sessions.
✔︎ Pro-SEO tips (how to get people to find you on the web)
✔︎How to convince clients they need you - even if they've never heard of a "brand photographer"
FAST TRACK YOUR WAY TO A SUCCESSFUL PERSONAL BRAND PHOTOGRAPHY BUSINESS.
Enroll now for immediate access to your course
or 3 monthly payments of $350
Heidi is a genius when it comes to helping people with their personal branding. Her eye, insight and sheer volume of tips and strategies to get the job done is truly astonishing. I kept finding myself being surprised at the amount of stuff I didn't even know I didn't know. It was like coming around a corner to have a whole new world open up in front of me. Her passion, integrity and enthusiasm are downright infectious. Don't even hesitate to learn from the best in the business. - Anita Watkins, Photographer, London, Ontario
Heidi’s course was incredibly inspiring for me. It has opened up new possibilities for me and gave me a completely new look at my photography business.
-Mascha Powalka, Photographer, Germany
I now have a community (of other photographers who are transitioning into personal branding photography as well) to ask any questions. I could ask Heidi if I was unsure of a new topic that came up, her expertise and reassurance gave me a sense of stability. Since I started to talk about myself as a personal branding photographer, not only my clients but I also take myself more seriously!
Heidi’s course helped me see a different perspective on brand sessions and how I can integrate them into my business. Also helped me gain confidence in planning, pricing and marketing my sessions. My favorite part of the course was all of the guest experts she had and the generous amount of time she gave to answering all of our questions.
- Shayna Hardy, Photographer, Baltimore, Maryland - www.shaynahardy.com
If you’ve been thinking about taking Heidi’s course JUST DO IT. She’ll give you so much actionable content your brain will explode! I got SO MANY tangible tips and marketing insights that I incorporated into my biz right away! Got more leads and booked more clients right away!
-Tracey Moore - Photographer - Billings, Montana
Heidi’s course has gotten me to move forward and get things done! Heidi is an industry Pro so all the information and insights are invaluable. I booked clients that I never would have been able to before this course. It has helped me way beyond just photography, but personally as well. I feel significantly more confident as a photographer and business owner!
— Carolina Bautista - Photographer - Miami, Florida
When it comes to business, marketing and navigating the online world to grow your creative business Heidi’s the absolute best.
- Todd Farr - Photographer, Houston, Texas
WHEN DO I GET ACCESS?
You'll get immediate access to the lessons! You'll also have lifetime access to all of the course materials & an incredibly supportive Facebook group. A place you can refer back to for tips and ideas before your next webinar or big event!
DO I NEED TO HAVE A PERSONAL BRANDING PORTFOLIO BEFORE I GET STARTED?
Absolutely not. As a matter of fact, it’s probably better to wait until you take the course to be sure that you are creating the right kind of images that people will want to buy!
HOW MANY HOURS A WEEK WILL THIS TAKE?
It takes about 2-3 hours per week to really dive into the material. We'll have optional office hours which I rotate throughout the year. You'll also have Lifetime Access to all of the course material. I don’t expect you to make your way thru all of the material right away so it will remain available for you to access.
This can’t be stressed enough! This course is NOT meant to be consumed all at once. It’s an entire library of business building lessons which build on top of each other and you can refer back to as your business grows.
HOW SOON AFTER I TAKE THE COURSE CAN I START BOOKING CLIENTS?
You could easily binge-watch the first part of the course and be ready to shoot brand clients that same week. However, how soon you are able to book clients really depends on you, your current network and how much time you are willing to put into growing/expanding your business. If you have an established photography business and are known in your area (for weddings, families, etc.) it will certainly be easier for you to make the transition than someone who just picked up a camera and has no network)
Here’s what I CAN tell you. If you are serious about growing your brand photography business having a proven system + supportive community WILL fast-track you there. Thinking about it, waiting for the right time, the right logo, (all just another form of procrastination) will not.
IS THERE A FACEBOOK GROUP?
Absolutely - there will be a private FB group only for students of the course. I do not have a public FB group at this time as I like to focus my attention on paid students.
I’D LOVE TO BE A BRAND PHOTOGRAPHER, BUT NO ONE IN MY AREA HAS EVEN HEARD OF IT!
This is one of my favorite topics! It’s precisely because there are so few other brand photographers in your area that it’s the prime time to start leading the way! Inside the course I’ll teach you how to get the word out and book brand clients - even if they didn’t previously know what branding shoots were. I have students from all over the world and many of them felt the same way when they first started!
ARE YOU ACTIVE IN THE FB GROUP?
Absolutely! This is NOT a DIY course - I'm right alongside you in the FB group answering your questions
IS THIS COURSE FOR NEW OR EXPERIENCED PHOTOGRAPHERS?
Most of the photographers in my courses are working photographers who are looking to move away from weddings and families and focus on brand photography! There are a few students who are brand new to photography but the course content is structured for both new and experienced photographers
ABSOLUTELY PETRIFIED OF BEING SEEN......IS THIS FOR ME?
I get it. But, being seen online = making money in your business. There is no safer place to push through these fears than in a group of likeminded students. You are absolutely not required to "speak in class" or post any photos....so if you want to quietly & learn from the sidelines no problem at all!
WHAT KIND OF EQUIPMENT DO I NEED FOR THE COURSE?
Besides access to the internet so you can join the Facebook group and access the course platform you don’t need anything - except, of course, the desire to grow your business!
My course does NOT focus on the technical aspects of shooting, so what you use to photograph clients or build your portfolio does not matter. I’ll give you tips on planning your shoots as well as ALL of the behind the scenes business stuff you’ll need to be profitable. 99 percent of the time I work with my Canon, 2 lenses and whatever natural light is available. I truly believe that you can have a basic starter camera with a kit lens and still make money. As your business becomes profitable you can upgrade your lenses and camera when you’re ready.
WHO IS THIS COURSE NOT FOR?
This course is not for someone looking how to use a camera - I don’t teach camera use, lighting or photoshop. It’s also probably not for you if you’re not ready to dive in and do the work to grow your business. I can give you the tools and strategies that I KNOW work but it will take time, effort and the willingness to step outside of your comfort zone to get it done.
DO YOU OFFER ONE-ON-ONE COACHING OR MENTORING?
Yes, I do! Please reach out to me at email@example.com and we can discuss your options.
DO YOU HAVE AN OPTION TO PAY WITH PAYPAL?
Absolutely. You'll get a choice of Paypal or Credit Card at checkout. I also offer payment plans.
lifetime access for $999 or 3 monthly payments of $350